THE ASK:
SLUSA & BLU partnered on an integrated marketing program focused on reaching the African American community. Our campaign centered around producing sharable content with amplification which drove the narrative “Live Freely, Vape Boldly”
Smoking is part of the cultural fabric of the multicultural community. Passionate about what we smoke and where we get it. We need to know how it tastes with food, how it pulls and if it is strong enough to enjoy. The community is dominated by loyal smokers from marijuana, cigarettes and cigars; once you have engaged effectively you will have a great consumer and ambassador for the brand. SLUSA prepared a program which included authentic opportunities for the audience to experience BLU. Connecting spontaneity and fun with the BLU brand while showing a true investment to the multicultural consumer.
MAXIM EVENT AT ART BASEL SPONSORED BY BLU
SLUSA EVENT AT ART BASEL
SLUSA EVENT WITH UPTOWN MAGAZINE AT SUPERBOWL
BLU CAMPAIGN
Social series aimed at brand recognition and engagement under #blulife ( crediting an additional 25K user engagement on the hashtag ). This influencer event series invites diverse millennials to engage and sample product. We are looking to create an environment where millennials engage the product.
#blulife ignited a global conversation amongst multicultural influencers through a sponsored art series. We leveraged this as an opportunity to gather over 1500 product reviews over the run of program. Increasing Consumer Engagement 28% in the programs activated by SLUSA
BLU MARBLE ACTIVATION
New York, NY – March 7, 2019 – Artist, designer, and activist Sebastian Errazuriz presented his latest public artwork “blu Marble” in New York beginning March 13, 2019. blu Marble was a monumental, 20-foot, LED structure depicting a live stream of the Earth from space. Visible by day and night, blu Marble invited the public to consider their presence in a form and scale that was never experienced before.
FULL VIDEO PRODUCED BY SEBASTIAN ERRAZURIZ
