We collaborated with Starter to produce dynamic content for the “Beast of the Big East” campaign — spotlighting the rich history and cultural influence of the Starter brand across generations of athletes and fans.
Through a mix of interviews, visuals, and branded storytelling, we helped capture the spirit of Starter — highlighting its influence on sports culture and its continued relevance in modern style and athletics.
The campaign focused on celebrating the past while spotlighting rising talent, with content ranging from legendary perspectives to Big East team features and on-set coverage.
